Karo is a high-end brand that produces the best quality furniture and home decorations in three main categories: Living Room, Bedroom, and Dining Room. Karo is headquartered in New York City, but it has three stationary stores in Chicago, Los Angeles, and New York.
Karo wanted a responsive website, so clients could have easy access to all the information from their phone, tablet, or desktop. Also, the company needed a new logo and color scheme, that is used for their website and print materials.
After the research, including who is the target audience, what are the customers’ expectations, and who is the competition, I created a moodboard. The moodboard helped to determine a style that I followed while creating the logo and website design.
