Strati di Lasagna is a modern Italian restaurant located in Lombard, Illinois. The customers’ satisfaction is a priority, so the company expanded its services to event catering with a delivery option.
Strati di Lasagna needed a new logo, color theme, menu, and packaging design. After the research, including who is the target audience, what are the customers’ expectations, and who is the competition, I decided to stay away from the old-style red-white-green look. The client approved the proposal of modern black and white color theme, so the new brand identity is based on it.
The logo includes a symbol of lasagna, which is the signature product of this restaurant. The trifold double-sided menu presents a selection of traditional Italian dishes, as well as, hot and cold beverages. The menu and the packaging design follows the branding style, and it is printed on paper of the highest quality.
