Modern Cinema is a movie theatre chain, that offers entertainment in over 150 cities in the United States. MC is strongly focused on a specific audience, targeting students and adults in twenties and thirties. Therefore, the movie theatres are mostly located next to colleges, universities, and larger cities.
Modern Cinema is a new brand, so the main goal was to create a brand identity. It includes a minimalistic and simple logo, a color theme, and typography. After determining the style guide, I created icons for different movie genres and even packaging design. The next step was to build a mobile app, so customers could have easy access to the newest movies, promotions, and rewards panel.
